This book specifically describes key marketing measures commonly used in business. It is designed to help marketers and non-marketers alike recognize the best measures to use when assessing the performance of marketing programs. Each marketing measure is defined, along with relevant examples and/or illustrations..
ISBN: 9788126510610
Author: Davis, John
Published by: WILEY INDIA (P) LTD.
For more information, please visit www.indiabookmart.com
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