Consumer Behaviour (Reprint)

Consumer behavior is the study of how, where, when, and why people conduct the exchange elements in their lives to satisfy their basic needs and desires. Consumer behavior is a fundamental component of marketing, as marketing is concerned with supplying and anticipating customer requirements. Consumer Behaviour examines consumer buying behavior from a marketing, rather than a behavioral science perspective. Updated and expanded from two previously successful textbooks, the book includes case studies and exercises.

ISBN: 8126513444
Author: Evans, Martin, Jamal, Ahmad, Foxall, Gordon
Published by: WILEY INDIA (P) LTD.
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