Discount Business Strategy

Discount Business Strategy explores the underlying philosophies beneath the success of these new market leaders (IKEA and Dell) - brining together aspects of different, and apparently conflicting strategies in a single market-conquering package. For readers, it provides insights into the hottest practice in strategy today..

ISBN: 9788126513161
Author: Andersen, Michael Moesgaard, Poulfelt, Flemming
Published by: WILEY INDIA (P) LTD.